Miss Universe 2010 - Judge - Basim Shami
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Basim Shami


Basim is the president of Farouk Systems Inc., a multinational corporation which manufactures the world-renowned brands BioSilk and CHI®, and is the presenting sponsor of the Miss Universe 2010 pageant. At the age of 19, Basim already knew he wanted to contribute to improving the lives of stylists and their clients, so he began his career at Farouk Systems, the beauty empire built by his father. Basim loves the hair industry and takes pride in making people feel more beautiful.