Miss Universe 2014 - Judge - Rob Dyrdek
  • Profile

Rob Dyrdek


During a career now spanning more than two decades, Rob Dyrdek has transcended his role as an innovative and influential professional skateboarder and become a dynamic serial entrepreneur, pop-culture personality, and groundbreaking media impresario. With more than a dozen companies and brands in his portfolio today, Rob is a case study in hard work, hustle, and uncanny street smarts.

He's done it all on his own entertaining, and sometimes death-defying, terms: getting attacked by sharks to promote his toy line, "kickflipping” a car 70 feet ramp-to-ramp for a Super Bowl commercial, and facing down a tiger because, well, it makes for compelling television.

Through a tireless work ethic and a natural ability to draw connections between brands and media, Rob has parlayed his unorthodox approach to business into a venerable empire in which he holds a variety of roles: 20-year Brand Evangelist and Signature Line Creator for DC Shoes, Founder and Chairman of Street League Skateboarding, the nation’s fastest-growing professional sports league; Creator of the Wild Grinders toy line and cartoon series on Nicktoons; Founding Partner of Superjacket, the production company behind MTV hits Rob Dyrdek's Fantasy Factory, Ridiculousness, and the newest addition, Snackoff; Investor, Brand Ambassador, and Mentor to a variety of lifestyle brands, including IVI, Stance, Habitat, and Alien Workshop; and Creator of the SLS Foundation, which builds skate plazas in underprivileged neighborhoods across the nation.

Armed with a global media portfolio and a positive personal brand that reaches nearly 130 million people on air and online, Rob and his parent company, the Dyrdek Group, serve as an engine that drives the growth of existing and emerging brands, through entertaining storytelling across a growing number of platforms.